The 19th Century writer, George Borrow, called Llandovery “the pleasantest little town in which I have ever halted”, and it’s easy to see why. Although don’t let the sleepy charm of this quaint little market town fool you; it also has a rich and diverse history. Famous for its roots as a former droving town, Llandovery was the hometown of David Jones who grew so rich from his trade that he set up the Black Ox Bank in 1799. Jones issued the world’s first ever cheque at this bank and marked it with the symbol of the Black Ox.
The town has two famous sons: Rhys Pritchard, known as a preacher and as the author of the highly influential collection of religious verses The Welshman's Candle, was vicar here from about 1602; in the fo0lowing century, the renowned Methodist poet and hymn writer William Williams was born in Llandovery. Amongst his many hymns, the best known in English is Guide Me, O Thou Great Jehovah.
Explore the town of Llandovery and its many independent shops, cafes and tea shops. Also visit the statue of Llywelyn ap Gruffydd standing proudly above the town. A trip to nearby Myddfai to explore and learn about the Physicians of Myddfai is also a must or maybe a trip to nearby Llyn Brianne.